Research on experiential marketing of tourism service 生态系统服务与生态系统管理研究
Application of experiential marketing in automotive marketing 体验式营销在汽车营销中的应用
Analysis on three props of experiential marketing 体验营销的三个道具
From the point of view of experiential marketing , the interactive relationship between the corporate image and experiential marketing is theoretically studied 摘要从体验营销的角度,阐述了珠宝体验营销对珠宝企业形象战略的影响。
It can be concluded that jewelry companies should build up suitable management models of experiential marketing and work out precise corporate image strategy 提出要建立正确有效的珠宝企业形象战略,珠宝企业必须首先建立符合自身优势和情况的体验营销管理模式,同时以体验营销为指导,确立准确的企业形象战略。